I hated the very thought of TikTok.
I’m a millennial and TikTok always just seemed to be more appealing for the Gen Zs.
But my opinion of TikTok changed when I had to help a client of mine — a BOOMER, mind you — figure out how to promote his local business on TikTok.
His local small business is located in Brunei.
The boomer I speak of is my dad.
Okay, fine, so I had full control of what to post, when to post, how to post. …
LinkedIn is where the buzz is at.
Trying to get your opinions across to a network of professionals? LinkedIn.
Trying to grow your personal brand in the business world? LinkedIn.
Trying to connect with like-minded professionals and even potential clients?
You guessed it.
But wait …
Why LinkedIn? Why now? And why am I promoting it?
Because it worked for me.
I signed up for LinkedIn somewhere in 2010.
I know, talk about being an early adopter.
Unfortunately, I didn’t do much with it. I suppose the force just wasn’t very strong with LinkedIn back then.
It was more…
Only one main reason?
Yep, pretty much.
Over the last decade, I’ve worked with businesses of varying sizes on their marketing efforts.
Regardless of how old or how big the business is, I’ve found there’s one common factor that causes most marketing efforts to fail.
Even marketing campaigns I planned and implemented.
Is it because I’m a bad marketer? No.
Is it because I don’t understand their market? No.
Is it because I have a case of imposter syndrome? Erm, maybe.
Okay fine, I do.
But while these are reasons that can cause marketing plans to fail, the number one…