Launching A Product: When Should You Start Marketing It?

Which school of thought do you belong to when it comes to launching a new product?

A while ago, a friend approached me to help her market her new product. At that point, she hadn’t even ordered stocks of her product yet. She wanted to start marketing it and collecting orders first. It was her way of validating the idea and getting in some cash before accelerating the business.

When we first spoke about this, she had only designed her packaging and started an Instagram account. She also did a photoshoot and…