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My Starting Journey on TikTok LIVE (+ Lessons Learned)
Unlocked a new achievement slash skill, I suppose
Not many people know this, but aside from being a content writer and a marketing consultant, I’m also the self-appointed marketing director for my family business in Brunei.
My role is mostly remote:
Mostly posting on socials and helping my dad when needed.
But during the fasting month of Ramadan, when business peaks for soft furnishing needs (though competition is tougher than ever), I get more hands-on.
Most of my time is spent attending customers, but after noticing the low traffic at one of our mall branches, I had to step out of my comfort zone:
By going LIVE on TikTok.
My videography expert friend Renee Ismail knows how much I loathe making videos!
But as a marketer, I had to dip my toes into this new territory.
While the amazing ladies at Nichery Co handle filming and editing for the TikTok videos, LIVE selling is all on me.
And after about week or so of trying it out, here’s what I’ve learned:
↳ It’s fun but takes a lot of energy to engage
↳ There’s always that one troll 🫠
↳ And that one overly kind commenter (bless!)…
