Same Social Media Caption, Different Platforms: How I Do It

What goes where?

Manisha Dhalani
2 min readMay 26, 2024

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Photo by Randy Fath on Unsplash

“Manisha, is your caption template bank only for Instagram?”

I’ve been sharing about my caption template bank — which is part of my social media captions multipack.

It has a lot of caption templates, initially written for Instagram.

But while I wrote my caption template bank with Instagram in mind, these captions can be easily tweaked for other platforms, too.

And I usually start with Instagram. Because I like to tell “long stories” on Instagram. I find that it works better with my followers. You can do this on Facebook, too, but I have never had a good experience on Facebook pages so excuse my bias.

The same caption will then be taken to LinkedIn, where I cut the “long story” and focus on the value, knowledge, and message of the caption.

I don’t have Twitter or TikTok, but I’ve helped clients break these captions up into smaller chunks.

One caption for so many platforms. One caption, so many uses.

Talk about saving time!

➡️ Get 100+ captions at your disposal via my social media captions multipack which includes my caption templates bank.

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Manisha Dhalani

Content writer and marketer helping solopreneurs achieve organic growth. Loves reading, eating cake, and having insightful conversations. www.manishadhalani.com